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What is (and isn't) gamification? How brands are building interactive communities

Interactivity is spearheading the future of customer experience, and gamification is the sharp end of that spear. Many brands aren't delivering on the gamification part because they're treating the audience as a target and not inviting them to be part of the campaign/gaming community.

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Can gamification improve fleet safety?

For the gas distribution company SGN, introducing gamification and some healthy competition through the comparison of performance standards across its depots has helped reduce incidents of idling by 68%, mileage by 16%and mpg by 11%. Meanwhile, Zenith Hygiene Group introduced driver league tables which has resulted in an annual fuel cost saving of more than £220,000.

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What is Urban Gamification?

Play and games embedded in the city's fabric can help improve user engagement with urban spaces. When applied to the urban context, it presents itself as nodes for playful interaction that create transformative ways of experiencing the city. Similar forms of playful placemaking exhibit possibilities of how games can reconnect people with cities.

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