UXP_FB_Logo copy.jpg

News

Posts tagged interactive communities
What is (and isn't) gamification? How brands are building interactive communities

Interactivity is spearheading the future of customer experience, and gamification is the sharp end of that spear. Many brands aren't delivering on the gamification part because they're treating the audience as a target and not inviting them to be part of the campaign/gaming community.

Read More