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Genzero: A Gamified Climate Action Initiative, Enlisting 100 Partners Before UN Summit

The Genzero campaign is accessible through the ValuesCo web app, serving as a platform for participants to embark on impactful actions aligned with campaign goals. Nonprofit organizations contribute actions, creators present these actions to their audiences, and brands incentivize actions through sweepstakes, products, experiences, and donations.

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Serious play at the MIT Game Lab

Welcome to an open house of the MIT Game Lab, where play and experimentation are joined by serious inquiry about the gaming industry and its role in society. The Game Lab's work is designed to help students think critically about the games they've often been playing for years without considering the values they might project, and to prepare them to engage in thoughtful design practices themselves.

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