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The Power and Pitfalls of Gamification

Today, thanks to science, we know a lot more about when gamification really works, and what its boundaries seem to be. Examples like this one might make gamification seem like a no-brainer: Why wouldn't a corporation want to make work more fun? Despite Gallus' exciting results, more recent research shows that as a top-down strategy for behavior change, gamification can easily backfire.

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