What is (and isn't) gamification? How brands are building interactive communities
What is (and isn't) gamification? How brands are building interactive communities
What is (and isn't) gamification? How brands are building interactive communities
By Laura Blackwell
October 10, 2022
Summary
Interactivity is spearheading the future of customer experience, and gamification is the sharp end of that spear.
Many brands aren't delivering on the gamification part because they're treating the audience as a target and not inviting them to be part of the campaign/gaming community.
For gamification to be effective, put the gaming community, brand and consumer experience at the center of everything you do, with a bias toward action-plus-measurement to keep iterating success.
Lest we forget, generation alpha have grown up with gamification as a core part of their online experience.
Gamification continues to evolve and impact brands across industries.
Over time, gamification will build a community of advocates who have an emotional connection to the brand and frequently interact with it.
Oisin Wood, head of creative technology, TrunkBBI. Gamification can be a powerful tool to drive user engagement with your brand.
Reference
Blackwell, L. (2022, October 10). What is (and isn't) gamification? how brands are building interactive communities. Retrieved October 21, 2022, from https://www.thedrum.com/news/2022/10/10/what-and-isnt-gamification-how-brands-are-building-interactive-communities