UXP_FB_Logo copy.jpg

News

Mobile Game Design: 4 Factors That Enhance User Experience

No matter how entertaining or original the concept of a mobile game, if the user experience is not up to scratch, it will neither gather momentum nor earn an audience. So what is the difference between a well-oiled mobile game from a UX perspective, and one which is just average or even worse? Here is a look at the factors which determine this, so you can keep them in mind if you decide to develop your own interactive creation.

Read More
Why travel guessing game GeoGuessr is gaining popularity amid the coronavirus pandemic

A computer game could hardly succeed in replicating the luxury experience of a fortnight in the Maldives, but one game in particular has been bestowing its players with a little escapism, sightseeing and global knowledge. Geo Guessr, a game which places you in a 360º photograph taken somewhere in the world and challenges you to pinpoint where you are on a map, has had a surge in interest in recent months, as talented players build large followings on Twitch and YouTube.

Read More
Gamification And Microlearning: The Ideal Combination To Deliver Excellent Online Training

Traditional training methodologies like classroom-based learning have gradually given way to more modern learning strategies. Most organizations use the combination of gamification and microlearning because it adds a bit of interaction and fun to your eLearning content thus, providing more rich and structured learning experiences to your learners.

Read More
Study Reveals Pigs Can Become Excellent Video Game Players

A new study reveals that pigs are not only very intelligent animals, but are great at gaming too. The paper appeared in the Frontiers in Psychology journal, and showed how two Yorkshire pigs, Hamlet and Omelet, and two Panepinto micro pigs, Ebony and Ivory, became adept at playing video games. The pigs were trained using a "Rudimentary joystick-operated video game task" that was first developed to test chimpanzees and rhesus monkeys.

Read More
Promoting Exercise Through Gamification-Making Physical Activity More Fun?

So I was excited to see a JAMA article led by Mitesh Patel demonstrating that people exercise more when their experience is "Gamified". Their idea of gamification was not as much fun as it ultimately needed to be. People were given 70 points each week, and could hold on to those points if they met their "Step goal," for how much they walked each day.

Read More
Gamifying theme parks

People like to play games of all kinds, and people like rides. Many theme parks decided to add pay-to-play interactive water geyser effects to their water rides. These allow guests on dry land to drop money into a slot and time it just right so that a geyser of water would trigger and soak the riders in a passing boat on a water ride.

Read More
The video game UI design fail that's driving players wild

A new Twitter thread has highlighted a common UI design flaw that's all too familiar to gamers - regardless of what console they're using. Games will often direct players to press a specific button by flashing its symbol on the screen, without also showing its position on the controller. Twitter user Kyle McKernan suggests games that display the required button in the context of other buttons around it are the ones that are getting it right.

Read More
AR & VR: Building Brand Awareness & Creating Targeted Experiences

As a society with limited attention spans, these immersive experiences may be the answer to cultivating brand awareness and fostering consumer loyalty. Brands are using augmented reality and virtual reality to create more targeted and personalized experiences for their customers, while simultaneously increasing brand awareness and collecting real-time data on consumer preferences.

Read More
The Engagement Channel Model

Rewards and Challenges Over lockdown, I have started to play video games more than I have in a few years. It's a simple enough shooter, but it has made me think a bit about how I understand the balance of challenge and skill in a game. By our usual description of how challenge and skill need to balance, you would expect the challenge to increase constantly as you play the game.

Read More
How to Keep Kids Engaged in School—With Games

I teach a. journalism class at NYU to high school students via Zoom. When I first set up my course, I planned on offering short lectures and discussions on various editorial elements, similar to the way I teach my in-person and remote classes for adults at NYU's School of Professional Studies. Catherine Pearlman, a Southern California-based therapist, says the mental-physical connection of gaming helps students learn.

Read More
Guide to Gamification - How Can It Help Your Business Be More Productive, Faster?

Reputable development and learning experts praise the gamification strategy, and the impacts of this practical approach in business may surprise you. From providing continuous training to personnel, to being an effective way to evaluate business performance, gamification continues to be a surprisingly good method of increasing staff retention, engagement, and productivity.

Read More