Let's explore some recent innovative and strategic applications of gamification in customer engagement that have the potential to boost loyalty throughout all stages of the customer lifecycle. While maintaining a high affinity with those audiences, Timberland wanted to drive similar engagement among customer groups that are typically less engaged online.
Read MoreTo make math learning less of a tedious task and to enhance the quality and method of math learning, we offer innovative educational games such as puzzle cards, workbooks, tabs and math boxes," said Manan Khurma, founder and chairman, Cuemath, a startup that offers maths classes for kindergarten to 12th grade and coding for children from Grade 1 up to Grade 12.
Read MoreThere are websites, such as cartoon network games, which provide young children with fun and exciting games which also teach them to utilize the mouse and keyboard properly, not to mention browsing, username and passwords, and general internet navigation.
Read MoreWhat if video games served as a vehicle for raising awareness of risks, particularly with regard to Covid-19? This is the project carried out by a team of researchers from Lancaster University in the United Kingdom.
Read More5 Reasons Why Educators & Learners Love It. So, what turned the opinion on gamification? Why is it now encouraged at colleges instead of being shunned? Long story short, it's proven to be a more effective approach towards education than the traditional, one-sided, passive learning.
Read MoreHistory-based video games allow their players to engage with the past in completely new ways. There's a whole genre of similar video games that play around with the "What ifs" of the past - and in doing so, these games have started to teach us about history in new ways. As popular media goes, video games have an outsized power to shape how we look at history.
Read MoreA reader argues that companies worried about games being too hard also need to make sure they're difficult enough for more experienced players. I'm no expert on such things, so I don't want to say it's not related, but it seems to me a little patronising to suggest that once someone is no longer held back by options and controllers that they only want to play super easy games.
Read MoreAs a formalised style of play, games are well suited to education. There are many opportunities to use games in higher education, a growing pedagogy around their use, and loads of great ways to integrate games.
Read MoreIn Democracy 3, players take control of the government of their selected country. As the president / chancellor / prime minister, the player must not only keep their country running efficiently but do so in a way that does not stress the political system or prevent their reelection.
Read MoreA recent announcement by the National Press and Publication Administration in China restricts the playing of video games to a maximum of one hour a day between 8pm and 9pm on weekends and holidays. A previous report comparing video games to "Spiritual opium" for China's youth in their rationale for seeking restrictions on them faced little pushback from parents.
Read MoreClassroom education does not always have to be all-talk, boring, and mind-numbing for your students - not when you can light it up with the right games. Game-based learning offers numerous benefits in any classroom. But while many educators know fully well about these benefits, the challenge usually is identifying the right options. Teachers are becoming more excited about incorporating games in their classrooms but aren't sure where to begin. With so many gaming options to choose from, it can be overwhelming to identify the right option for you, especially if it is your first time. Here are some tips you can use to help you identify the right games for classroom learning.
Read MoreIn a country that loves games such as chess and Scrabble - even fielding a world champion Scrabble team - Ogbuagu noticed a lack of Nigerian-made games. With nothing to do, "Eventually, we started playing tabletop games." At the time, he was not sure how to create games, so he used cardboard, stones, and dice from an old Ludo game to make a dice rolling and card drafting game for him and his friends.
Read MoreI recently saw a news article that certain parts of America were trialling an incentive program to try and encourage more people to get the COVID-19 vaccine. To me staying safe and keeping people safe is reason enough to take the vaccine - but hey - we are not all the same.
Read MoreThe gamification of learning is an educational approach that bridges the gap between 'work' and 'play' by introducing game elements into learning environments. In essence, gamification is effective because learning through play taps into raw human emotion.
Read MoreFinancial literacy experts also say that whether kids really pick up money lessons through video games depends largely on how parents talk with them about their online experience. How to build a financial safety netIn his online classes, Mazzu raises the issue of how to keep money safe with his students.
Read MoreWhile at times, games have been criticized as sin and equated to doing nothing, games can have a huge impact upon culture in a multitude of ways. While beliefs concerning games and their worth have varied over their entire existence, the conclusion today by game scholars is that games can teach players all manner of things.
Read MoreBasically, GBL is a strategy that uses the idea of a playing game to reach specific learning objectives, whether they belong to knowledge, skills, or attitudes.
Read MoreTo promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create "Fintropolis," a world within the game that weaves financial lessons into the experience as players navigate through it.
Read MoreHow would you feel if I told you that after an immensely boring training session you would have to fill out a mundane form for rating and evaluation purposes? There are numerous researchers who have shown that there is a boost in efficiency with the help of gamified employee evaluation solutions.
Read MoreIf this is the case then the focus should be on the design of the game elements, drawing from game design theory and understanding the motivation to play games in order to create the most engaging player experience that will keep people playing. The most complete and solid definition proposed has been by Deterding, Dixon, Khaled and Nacke who define gamification as "The use of game design elements in non-game contexts".
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