Duolingo uses passive-aggressive reminders, such as sad owl images and guilt-inducing messages, to encourage users to stay engaged with the language-learning app. While this strategy has faced criticism for upsetting some users, especially children, it has proven effective in maintaining daily engagement, with over 24 million active users.
Read MoreDuolingo's mascot, Duo the Owl, dons a Pink Guard uniform and motivates users with humorous but firm reminders to complete lessons. The campaign also features a suspenseful teaser, a K-pop remix, and challenges, encouraging fans to learn Korean while having fun with the series.
Read MoreEducators need to treat mathematics as a language so students can connect what is happening "Underneath" the math. The gamified learning market is actively growing, but does growth necessarily mean it's being applied thoughtfully? Gamified learning has been a trend in education for years now, a key disruptor for platforms like Duolingo and Kahoot! to find success.
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