Duolingo Owl joins Netflix’s Squid Game guards to make you ‘learn Korean or else’
Duolingo Owl joins Netflix’s Squid Game guards to make you ‘learn Korean or else’
Duolingo Owl joins Netflix’s Squid Game guards to make you ‘learn Korean or else’
Emma Thompson
December, 16, 2024
Summary
Duolingo has teamed up with Netflix for a playful yet intense “Learn Korean or Else” campaign, timed with the release of Squid Game Season 2 on December 26, 2024. The campaign adds over 40 new Squid Game-related phrases to Duolingo’s Korean course, allowing fans to better understand the show’s dialogue and cultural nuances. Duolingo's mascot, Duo the Owl, dons a Pink Guard uniform and motivates users with humorous but firm reminders to complete lessons. The campaign also features a suspenseful teaser, a K-pop remix, and challenges, encouraging fans to learn Korean while having fun with the series.
Reference
Thompson, E. (2024, December 16). Duolingo Owl joins Netflix’s Squid Game guards to make you ‘learn Korean or else’. EdTech Innovation Hub. https://www.edtechinnovationhub.com/news/duolingo-owl-joins-netflixs-squid-game-guards-to-make-you-learn-korean-or-else