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Gamification is broken

As game designer Adrian Hon argues in his entertaining book "You've Been Played", the key difference between Mary Poppins and many gamification applications, is that Poppins was interested in improving the lives of her charges, while most of the companies behind gamification apps are emphatically not interested in the wellbeing of their users.

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Could AI-powered gamification change the way we work?

Even where employee involvement is necessary, AI is there again to drive decision-based or predictive-routing algorithms of customer interactions, expediting the engagement journey for customers. This is why gamification has come to the forefront not just as a gimmick, but as a way to ensure that regardless of the business objective, employees engage with it.

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How to stop gamification from becoming a horror story

Employees outside of the sector are still more likely to encounter gamification as a consumer through reward cards or virtual chatbots, than in the workplace. Workplace gamification is supposed to be enjoyable for its participants, with many firms using it as an employee retention tactic amid the so-called Great Resignation.

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