This article explores how behavioural economics enhances serious game design by aligning gameplay with real human behavior—emotions, biases, and social influences. It emphasizes balancing extrinsic rewards with intrinsic motivation to drive engagement, learning, and lasting change. Thoughtful design creates meaningful, realistic experiences that go beyond play to inspire transformation.
Read MoreThe online game, launched in February, lets students practice making financial decisions and examine the behaviors that influence how money is spent. In contrast to other financial literacy games, the lab focuses on behavioral principles related to spending and saving, and provides context for applying new knowledge to build healthy financial behaviors.
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