The Gamification Dilemma: To Play, Or Not To Play?
The Gamification Dilemma: To Play, Or Not To Play?
The Gamification Dilemma: To Play, Or Not To Play?
Par Chadha
February, 19, 2025
Summary
Gamification is widespread, but its success depends on thoughtful design and context. While it can boost engagement through rewards and motivation, poorly implemented gamification can backfire, as seen with Robinhood, United Airlines, and Amazon. These failures show that games should not replace meaningful compensation or safe conditions. Effective gamification supports intrinsic motivation—autonomy, competence, and connection—as shown by Microsoft, Google, and Southwest Airlines. Success comes when game elements align with existing goals and human needs. Companies should focus on inclusivity, meaningful rewards, integration, and data-driven design to avoid trivializing work and instead enhance the value and experience of it.
Reference
Chadha, P. (2025, February 19). The gamification dilemma: To play, or not to play? Forbes. https://www.forbes.com/councils/forbesbusinesscouncil/2025/06/03/20-tools-to-stay-organized-and-prevent-leadership-burnout/