Implementing Gamification Successfully To Close Performance Gaps
Implementing Gamification Successfully To Close Performance Gaps
Implementing Gamification Successfully To Close Performance Gaps
August 9, 2022
Summary
Keep your games simple, easy to understand, and fun to play to build engagement and enhance performance.
Goals are an inherent part of the sales process; why should games be different? Whether it's to win money, own all the properties, or capture the king, well-crafted games have goals-and several challenges to overcome to reach them.
Engagement will wan the second a player feels the game didn't work the way it was supposed to, or the content is not consistent with how it is done in the field.
In a sales game focused on earning access to an executive, you work diligently with a gatekeeper to gain access- only to discover late in the game that your gatekeeper has been fired and you need to find another way in.
While there are exceptions, it's rare for a sales audience to be full of hardcore gamers.
Well-constructed games have goals or levels that players achieve to advance.
In some games, once players reach the top of the leaderboard, it's nearly impossible to knock them off.
Reference
Implementing gamification successfully to close performance gaps. (2022, August 09). News Azi. Retrieved August 16, 2022, from https://newsazi.com/implementing-gamification-successfully-to-close-performance-gaps/