Research on the Mechanism of Usage Continuance Intention in Green Gamification System

Research on the Mechanism of Usage Continuance Intention in Green Gamification System 

Research on the Mechanism of Usage Continuance Intention in Green Gamification System 

Liang Chang, Jiarui Zhang 

Abstract 

"To explore the mechanism of usage continuance intention in the green gamification system, this study takes the four types of gamification affordance (autonomy support, visibility of achievement, competition, and Interactivity) as independent variables, and identity (self-identity and social identity) as mediating variables, thus constructs a theoretical model of the influence of gamification affordance on usage continuance intention. Based on this, the questionnaire was designed and the theoretical model was validated using a structural equation modeling approach. The results of the study show that gamification affordance demonstrates the ability to positively influence identity, which in turn has a positive impact on usage continuance intention. It is a reference for the rational design of the green gamification system and the improvement of user loyalty and user stickiness of the green gamification system." 

Reference 

Chang, L., & Zhang, J. (2023). Research on the mechanism of usage continuance intention in green gamification system. In Proceedings of the 2023 International Conference on Innovation and Management (pp. 30–?). IEEE. https://ieeexplore.ieee.org/document/10410384/ 

Keywords 

Gamification, Affordance, Identity