The use of gamification strategies to enhance employees’ attitudes towards e-training systems

The use of gamification strategies to enhance employees’ attitudes towards e-training systems

The use of gamification strategies to enhance employees’ attitudes towards e-training systems

Paula Bitrian, Isabel Buil, Sara Catalan, Sarah Hatfield

Abstract

"Organisations are increasingly using gamification strategies to enhance online training experi-ences and engage employees. Despite extensive research in the educational field, few studies have been carried out in the working setting. Drawing on the technology acceptance model (TAM), this study investigates whether and how game elements included in e-training systems enhance em-ployees’ attitudes towards e-training systems. Data from 1178 employees of a Germany-based international company were analysed using structural equation modelling. The results showed that some game elements, such as challenges and narrative, increased employees’ enjoyment, while others, such as clear goals and feedback, had no significant influence. They also confirmed that employees’ enjoyment of the gamified e-trainings increased their perceptions of ease of use and usefulness which, in turn, enhanced employees’ attitude towards gamified e-training systems. The study provides theoretical and practical implications to support the development of more effective gamified e-training designs."

Reference

Bitrian, P., Buil, I., Catalan, S., & Hatfield, S. (2023). The use of gamification strategies to enhance employees’ attitudes towards e-training systems. International Journal of Information Management, 71, 102680. https://doi.org/10.1016/j.ijinfomgt.2023.102680

Keywords

E-training, Gamification, Employees