Fostering sustainable development goals through gamification

Fostering sustainable development goals through gamification

Fostering sustainable development goals through gamification

Lorenzo Ligorio, Andrea Venturelli, Pierfelice Rosato, Raffaele Campo

Abstract

"Modern challenges require modern solutions. The recent introduction of gamification in businesses’ organisational processes represents a change of route for managerial and accounting practices. In this context, the challenges addressed by the United Nations Agenda 2030 are still marginal and difficult to achieve for many businesses. Following the experience of an innovative small-medium enterprise named ‘AWorld’, this study aims to explore how gamification can be both a tool of contribution and accountability towards sustainable development goals. Specifically, by tracking the progress and offering rewards, gamification can provide a tangible incentive to motivate sustained engagement and behaviour change. A case study has been developed and insights collected and triangulated through an interview with the corporate president. Findings revealed how incorporating gamification in the small- and medium-sized enterprises context is a valuable way to promote sustainable development goals and foster a sense of communal responsibility towards sustainable behaviours among employees and external individuals. Keywords: corporate social responsibility; small- and medium-sized enterprises; technology and innovation; case study"

Reference

Ligorio, L., Venturelli, A., Rosato, P., & Campo, R. (2023). Fostering sustainable development goals through gamification. Journal of Management and Organization. https://www.cambridge.org/core/journals/journal-of-management-and-organization/article/abs/fostering-sustainable-development-goals-through-gamification/E62728C4036AAE25B69BAE28E30F081C

Keywords

Gamification, Sustainable Development Goals (SDGs), Corporate Social Responsibility (CSR)