ReGammend: A method for personalized recommendation of

ReGammend: A method for personalized recommendation of

ReGammend: A method for personalized recommendation of gamification designs

By Gabriel Vasconcelos, Wilk Oliveira, Ana Cláudia Guimarães Santosand Juho Hamari

Abstract

“Gamification personalization has been increasingly investigated as an avenue to improve the effects of gamification. While currently, empirical data exist to start making evidence-based gamification design, current guidelines and methods to bridge the gap of evidence and design is lacking. To start facing this challenge, we outline a point of departure proposing the recommendation system ReGammend (recommendation system for gamification designs). The system tailor gamification design based on users’ traits, contextual factors, goals, and other relevant moderating factors. The recommendation system uses information from the previous literature to recommend gamification designs with multiple game elements aiming to positively affect the positive outcomes stemming from gamification. The proposed system contributes to researchers and practitioners, providing a practical way to personalize gamification designs.”

Reference

Vasconcelos, G., Oliveira, W., Guimarães Santos, A. C., &Hamari, J. (2022). ReGammend: A method for personalized recommendation of gamification designs. CEUR Workshop Proceedings, 1(3147).

Keyword

Gamification design, recommendation system, user experience, user-centered design, user modeling, research