In this episode, Dave Eng interviews Ercan Altuğ Yilmaz, a leading gamification expert and creator of the TOY Framework—an evolution of existing models like Werbach’s D6 and Octalysis. Drawing from over a decade of experience and 100+ projects, Yilmaz explains how TOY’s ten-step structure blends theory with practical business needs, emphasizing behavior change beyond badges and rewards. He discusses the importance of human- and company-centric objectives, his use of 118 gamification cards, and the role of nudges in organizational settings. The episode also explores balancing academic theory with real-world application in gamified learning.
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