Gamification can help your brand stand out in the attention economy
Gamification can help your brand stand out in the attention economy
Gamification can help your brand stand out in the attention economy
Glenn Gillis
November, 11, 2024
Summary
Gamification is becoming a powerful tool for marketers in the attention economy, helping brands engage consumers by tapping into their desire for agency, enjoyment, and reward. Traditional advertising struggles to capture attention, but gamification encourages active participation and builds deeper connections. By integrating game mechanics, brands foster meaningful interactions, enhancing engagement across all stages of the marketing funnel. The Nedbank IMC Conference showcased the success of gamification with a pre-event campaign that drove high participant engagement and reward-based competition. Gamification offers brands the chance to create authentic, value-driven experiences that strengthen loyalty and trust.
Reference
Gillis, G. (2024, November 11). Gamification can help your brand stand out in the attention economy. BusinessLive. https://www.businesslive.co.za/redzone/news-insights/2024-11-11-native-gamification-can-help-your-brand-stand-out-in-the-attention-economy/