Gamification: What are the 8 Core Drives?
Gamification: What are the 8 Core Drives?
Gamification: What are the 8 Core Drives?
By Sam Liberty
December 04, 2023
Summary
The key to this is knowing what drives them to use your app in the first place, and to that end, I like to turn to the 8 Core Drives outlined by Yu-Kai Chou in his highly practical book "Actionable Gamification."
Before we dive into these 8 drives, first a couple words of skepticism.
It's not always clear which drive a gamification concept fits into, and often it is multiple of them.
So if I had to describe what a core drive is, I would say it is a psychic force that drives us toward pleasure or away from discomfort.
These ideas cross over with some of the other core drives.
Hopefully this article has given you a good sense of the core drives.
If you want to apply these ideas to your users, normally I begin with research and workshop-based analysis around what drives your audience generally, and why they value your app in particular.
Reference
Liberty, S. (2023, December 4). Gamification: What are the 8 core drives?. Medium. https://sa-liberty.medium.com/gamification-what-are-the-8-core-drives-9c87ef85516d