Asmodee Reveals Research Study Results on Board Games
Asmodee Reveals Research Study Results on Board Games
Asmodee Reveals Research Study Results on Board Games
Jeffrey Dohm-Sanchez
September, 18, 2025
Summary
A 2025 Censuswide study of 8,001 consumers found that over 25% play board games weekly. About 64% use games to connect with family, and 53% seek them for escapism—rising to 65% among U.S. participants. Asmodee CEO Thomas Koegler highlighted tabletop games as sources of imagination, wellbeing, and togetherness. Millennials (ages 29–44) were identified as strong tabletop fans, engaging with games as often as they consume news, with 41% reporting joy during play—the highest of any generation. The study coincides with Asmodee’s rebranding toward a consumer focus, emphasizing the growing cultural and emotional value of tabletop gaming.
Reference
Dohm-Sanchez, J. (2025, September 18). Asmodee reveals research study results on board games. ICV2. https://icv2.com/articles/news/view/60580/asmodee-reveals-research-study-results-board-games