BEM: A Motivation Design Framework Beyond Gamification
BEM: A Motivation Design Framework Beyond Gamification
BEM: A Motivation Design Framework Beyond Gamification
Javier Velasquez
February, 5, 2025
Summary
Gamification is often misunderstood as using superficial rewards—points, badges, leaderboards—to drive engagement. True gamification, however, taps into intrinsic motivation by designing meaningful experiences. The BEM Framework offers a systemic approach to motivation design, aligning user needs with system goals across domains like Design Thinking and Behavioral Economics. Rather than relying on extrinsic incentives, BEM emphasizes autonomy, mastery, and purpose, creating long-term engagement. It complements existing frameworks by turning user insights into motivational journeys. Motivation is not a switch but an evolving relationship between user, system, and context—one that BEM helps structure for deeper, more sustainable engagement.
Reference
Velasquez, J. (2025, February 5). BEM: A motivation design framework beyond gamification. LinkedIn. https://www.linkedin.com/pulse/bem-motivation-design-framework-beyond-gamification-javier-velasquez-wmnwe/