Designing games for global audiences and different cultures
Designing games for global audiences and different cultures
Designing games for global audiences and different cultures
January, 15, 2025
Summary
Svitlana Rumiantseva, head of mobile game development at Innovecs Games, emphasizes the importance of adapting game design for global audiences, considering cultural differences in narrative, art, technology, and community strategies. Game themes, humour, and character design must align with regional preferences, such as the US’s love for individualistic narratives and Asia's fondness for anime-inspired art. Regional hardware and network variations also require optimization. Localisation, including language and cultural sensitivity, is vital for success. Additionally, monetisation models differ by region, with the US favoring a mix of F2P and premium models, while Asia leans towards advanced monetization strategies like gacha systems.
Reference
Pocket Gamer. (2025, January 15). Designing games for global audiences and different cultures. Pocket Gamer. https://www.pocketgamer.biz/flipping-the-script-how-operative-games-is-reinventing-interactive-storytelling-with-ai/