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Designing games for global audiences and different cultures

Designing games for global audiences and different cultures

Designing games for global audiences and different cultures

Designing games for global audiences and different cultures

January, 15, 2025

Originally Published Here

Summary

Svitlana Rumiantseva, head of mobile game development at Innovecs Games, emphasizes the importance of adapting game design for global audiences, considering cultural differences in narrative, art, technology, and community strategies. Game themes, humour, and character design must align with regional preferences, such as the US’s love for individualistic narratives and Asia's fondness for anime-inspired art. Regional hardware and network variations also require optimization. Localisation, including language and cultural sensitivity, is vital for success. Additionally, monetisation models differ by region, with the US favoring a mix of F2P and premium models, while Asia leans towards advanced monetization strategies like gacha systems.

Reference

Pocket Gamer. (2025, January 15). Designing games for global audiences and different cultures. Pocket Gamer. https://www.pocketgamer.biz/flipping-the-script-how-operative-games-is-reinventing-interactive-storytelling-with-ai/