Commentary: The Gamification of Sales
Commentary: The Gamification of Sales
Commentary: The Gamification of Sales
By Zara Wishloff
August 20, 2020
Summary
Games can lead to performance improvements and better team dynamics, all of which can drive tremendous results.
I've used games and contests throughout my career.
Outside of using games to sharpen your mental agility, how can you bring gamification into your business? There are many examples.
"Your company invested in a new widget and you want to engage your four counter people to promote it. You can say"the person who sells the most widgets in four months will win a $100 gift card.
What could go wrong? After a month the results are in: Counterperson 1 sold 75 widgets; Counterperson 2 sold 40 widgets; Counterperson 3 sold 10 widgets; and Counterperson 4 sold 5 widgets.
The more you sold, the better position you were in at the start of the game, however even a short stack of chips could take the prize home.
Do you use games in your business? I'd love to hear about it.
Reference
Wishloff, Z. (2020, August 20). Commentary: The Gamification of Sales. Retrieved August 23, 2020, from https://www.autoserviceworld.com/commentary-the-gamification-of-sales/