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Gamification in UX Design: Designing Fun Experiences for Serious Situations

It's the manifestation of care about the users, as the brand tries to make the product UX fun and entertaining, like a game. Usually, it involves animations and illustrations that improve UX. Types of game mechanics in UX design. UX designers use various types of game mechanics to spice up mobile and web experiences.

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Playing Against Radicalisation: Why Extremists are Gaming and How P/CVE Can Leverage the Positive Effects of Video Games to Prevent Radicalisation

While the exploitation of gaming content and spaces by extremist actors is a relatively new phenomenon and research in this area is sparse, it has become clear that extremists are seeking to utilise video games, gaming platforms, and gaming-related content for their ends.

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What is (and isn't) gamification? How brands are building interactive communities

Interactivity is spearheading the future of customer experience, and gamification is the sharp end of that spear. Many brands aren't delivering on the gamification part because they're treating the audience as a target and not inviting them to be part of the campaign/gaming community.

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